People don’t just want content. They want experiences. The brands leading today aren’t just teaching—they’re engaging their audiences in new, interactive ways.
 
That's why I strongly believe that while AI can assist us in providing our expertise and insights in a more actionable and insightful way, it does not replace our innovative creativity, deep experience and the way we synthesize our intelligence in a way that can educate and inspire others.
 
A chatbot can turn casual visitors into qualified leads effortlessly. A microtool can package your expertise into something your clients will pay for. These aren’t just nice-to-have features; they’re the next evolution of digital products. 

Before launching Spark & Boom, I spent a decade as a senior growth marketing executive in SaaS, leading demand generation and content strategy teams in order to drive pipeline for innovative software companies. Before that I started my career at one of the first internet consulting firms to get listed on the S&P 500.

I saw firsthand what worked—and what didn’t. The brands winning weren’t just shipping product. They were partnering with their customers to understand what keeps them up at night and to inform their product roadmaps and release timelines. 

This shift is already happening. The only question is—are you staying ahead of it, or falling behind? Join me in leading the way.